Content Marketing & Brand Storytelling Workshop | SLIM

Seninda Bandara, CEO of Boutique Agency Network conducted a session at the content marketing and brand storytelling workshop conducted by Sri Lanka Institute of Marketing (SLIM) on the fundamentals of content marketing and how brand storytelling is going to create a greater impact on content marketing.

Our task was to make our marketing fraternity “change agents” to start the journey of creating meaningfully effective stories throughout the consumer journey with content marketing.

Content marketing and brand storytelling workshop | Sri Lanka Institute of Marketing

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